You’ve changed, man
I’ve been thinking a lot about the Apple, Inc. in the last few weeks. After spending the holidays reading the Steve Jobs biography, I returned to work to find a major announcement around ebooks in the offing. So I start blog watching around the big A. One post in particular caught my eye. In his upcoming expose-style book on Apple, Adam Lashinsky talks about Apple’s policy of not providing lunch to its employees.
The culture at Apple is described as “the polar opposite of Google’s,” and one small but noteworthy difference between the two rival companies lies in lunch. Unlike at Google, where lunch is free, Apple employees must pay for their “quite good and reasonably priced” lunch at the company cafeteria. There is one exception: new employees are given free lunch during their first-day orientation.
At first, I was astounded that this would be considered in any way remarkable—so unlike Google, apart from your first day, Apple is just like every other employer in the world—but a picture of the company’s mindset emerged from this strange and kind of stalkish anecdote. Any largesse is short-lived at best. You know you’re going to have to pay for those sandwiches, right?
Apparently this was still in the back of my mind when I sat down early Friday morning to watch Apple’s Phil Schiller take the stage. Schiller duly proved the rumour-mongers right when he unveiled the first major revision to iBooks, Apple’s ereader app for the iPad, and iBooks Author, a new authoring tool to create media-rich electronic books.
Read MoreHand Made High Tech
Throughout 2011, if:book Australia commissioned essays from ten Australian writers on the future of writing and reading in a future tilted towards the digital. Each writer drew on his or her experience in fields diverse as publishing, transmedia, gaming, and comics to observe the changes taking place in ‘books’ and discussing where this might lead for authors, readers, and reading culture.
Originally posted at the if:book web site, the articles have now been compiled (some updated) into a single volume under the title Hand Made High Tech with an introduction by me and a brilliant cover design by Daniel Neville.
It’s free to download in any format or to read online. If you have any interest in books and publishing futures, it’s worth a read. Check it out.
Read MoreBrowsing Books: Chattering Incunabula
In Victor Hugo’s Notre Dame, Claude Frollo looks from a book to the cathedral and says, ‘Ceci tuera cela.’ (‘This will kill that’). Apparently we’ve never been all that good with pluralism (witness the seemingly endless moaning that digital is killing print, regardless of how little hard evidence emerges to support such a position).
The reference to Hugo comes via Books in Browsers speaker, Corey Pressman, who naturally begged to differ when it comes to print and digital books. This does not replace that. This actually does a pretty crappy job of replacing that, because paper and screens do subtly different jobs: one houses fixed text and images, the other is fluid.
Read MoreBrowsing Books: Social Reading
I recently returned from San Francisco and the fabulous Books in Browsers 2011 conference therein.
I tried hard to keep live tweeting from the event (via the @ifbookaus account), but alas I’m no @ebookish (forever now known as The Thumbs of Fury). I was reduced to desperately taking notes and occasionally copy-and-pasting in the Twitter app.
The event itself is organised by the awesome Peter Brantley and hosted at the Internet Archive. Books in Browsers is a small event attended by some of the finest people at the techie end of publishing (and me). Because of its size and the quality of its attendees, there was no need to waste time arseing around discussions of paper versus screen or on the relative merits of digital workflows. It was like a welcome homecoming.
Read MoreRegurgitator interview
I recently interviewed Quan Yeomans from Regurgitator about their new record Superhappyfuntimesfriends (which I recommend you buy).
The article from the interview is published over at TOM Magazine, but I thought I’d add a few choice quotes from Quan that didn’t make it into the final text and that have some relevance to writing and publishing.
On working from home:
We did an EP in the studio and we just weren’t particularly blown away by the sound quality or the experience and we were left wondering why we spent the money. The technology has grown so quickly, you can’t tell where things are recorded any more. It’s really about getting the performances down. There are better producers and better mixers out there, but then 90% of the people don’t care as long as it’s a good song. Home is the ideal environment to record in for the both cost and control. As long as you have deadlines, then I think it’s a really great way of doing things.
On the influence of digital and the subsequent need for ‘artefacts’ among fans:
The reality now is that there’s less panic about selling the physical form than there used to be. It’s more that these are limited edition artefact for fans who need the thing in their hands and it’s really great to see the artwork in multiple forms. It’s great for an artist to see. If you want the artefact, then we’re happy for you to support us. But we’re also happy for you to have the music for free if that’s what you want. That is the state of affairs right now. Data is uncontrollable, take it if you want it, download it if you feel like it. Come to the live shows (which is how we survive right now). That’s the state of affairs.
Read More
Recent scribbles
I recently wrote a couple of pieces for The Book Shed and for the Small Press Underground Networking Community (or SPUNC to you and me). I’ve only just noticed that both of them contain the word ‘dead’ in their titles. What’s interesting about that is that I submitted both pieces untitled. The titles were chosen by the published blog editors.
Does that mean anything? Probably not, except that any mention of dead things in discussion of digital publishing will likely make the headline.
Read MoreThe Books
